Supergoop! hires Jamie Parker from Coty as its first Chief Commercial Officer
Sunscreen brand Supergoop! announced the appointment of Jamie Parker as Chief Commercial Officer, effective from 9 month 28 day. Parker previously served as Senior Vice President and General Manager for the US region at beauty giant Coty, bringing extensive experience across premium and mass markets, as well as retail and e-commerce. He will lead Supergoop!'s global commercial organization, covering retail, e-commerce, and retail marketing, and will be responsible for accelerating existing business growth, expanding brand reach, strengthening strategic retail partnerships, and building a consistent consumer experience. Supergoop! CEO Melis del Rey stated that Parker's diverse background and transformational leadership will help the brand advance toward becoming a global leader in skin health. Parker emphasized that Supergoop! has reshaped perceptions of the sunscreen category, and he looks forward to integrating global commercial strategies, deepening collaborations, and reaching new consumers. This executive appointment comes as the brand seeks its next phase of growth, with industry observers noting that its channel expansion and brand upgrade strategies are worth watching.