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Industry news, brand developments, IPOs, earnings and research trends.

Proya became the second largest shareholder of BISHENGZHIYAN

Proya acquired 19% equity of BISHENGZHIYAN's parent company for 313 ten thousand yuan, becoming the second largest shareholder, and also invested 1 hundred million yuan to become an LP of Zhenxingu Fund, further expanding its capital deployment.

L'Oréal overtakes LVMH, global beauty market value rankings reshuffle

L'Oréal's market value overtakes LVMH by a narrow margin of 11 hundred million euros, returning to first place in French market value, reflecting that the market's premium for the certainty of beauty efficacy is higher than the halo of luxury brands.

East Buy "kills" its way into color cosmetics, Yu Minhong is determined to do self-operated well

East Buy "kills" its way into color cosmetics, Yu Minhong is determined to do self-operated well Original by YAN BEAUTY REVIEW team YAN BEAUTY REVIEW 2026 year 8 month 1 day 22:56 United States Text | YAN BEAUTY REVIEW YAN BEAUTY REVIEW Decoding the business logic of the beauty economy, focusing on beauty, skincare and big health, analyzing brand and capital trends. 195 original articles Official account East Buy has made its first self-operated color cosmetic. 7 month 28 day, East Buy official account pushed