Yatsen Global's second-quarter revenue grew by 5.1%, with strong skincare performance offset by a decline in color cosmetics that weighed on profits
Yatsen Global (NYSE: YSG) announced its financial results for the second quarter of 2026, with total net revenue increasing from RMB 10.9 hundred million yuan in the same period last year to 11.4 hundred million yuan, a year-on-year increase of 5.1%. Skincare brand revenue grew by 40.4% year on year, accounting for 71.5% of total net revenue and becoming the main growth engine; while color cosmetics brand revenue declined by 35.8% year on year, which the company attributed to proactive optimization of its brand portfolio and streamlining of SKUs. Founder, Chairman and CEO Huang Jinfeng stated that the shift toward skincare reflects a strategic transformation toward "higher quality, more sustainable growth." The gross margin for the quarter decreased from 78.3% to 73.9%, mainly due to higher inventory write-down provisions in the color cosmetics business; excluding one-off impacts, the underlying gross margin remained broadly stable year on year. Total operating expenses increased by 7.7% year on year to 9.757 hundred million yuan, and the sales and marketing expense ratio rose from 66.5% to 70.7%, primarily due to investments in brand building for core skincare brands and rising traffic acquisition costs on the Douyin platform. The company continued to invest in research and development, with the R&D expense ratio maintained at 3.3%. In terms of products, Galénic launched a new eye cream, DR.WU introduced three functional masks, and Eve Lom expanded its moisturizing line. Management stated during the conference call that despite fierce competition in China's beauty industry, the strategic transformation continues to make progress.