Partners Group and Eurazeo enter exclusive negotiations to acquire a majority stake in Aroma-Zone
According to WWD, global private markets investor Partners Group is in exclusive negotiations with French investment firm Eurazeo to acquire a majority stake in the French natural beauty retailer and brand Aroma-Zone. If the transaction is completed, Eurazeo Capital IV and its affiliates will sell their holdings in Aroma-Zone and plan to co-invest with Partners Group, which will gain controlling interest in the brand. It is reported that this transaction is expected to generate total proceeds of approximately 5.76 hundred million euros for Eurazeo. Aroma-Zone was founded by the Vausselin family in France in 1999, initially starting as an aromatherapy information website, before transforming into an online retailer of essential oils in 2000, and subsequently expanding into DIY cosmetic ingredients and finished products. Since 2021, Eurazeo has been the major shareholder of Aroma-Zone, having invested approximately 4.1 hundred million euros at that time. With Eurazeo's support, Aroma-Zone accelerated the development of its omnichannel model and strengthened back-office processes, human resources, as well as digital industrial and supply chain infrastructure. In a statement, Eurazeo indicated that, building on the foundation laid over the past 27 years, this potential transaction will support the company's entry into the next phase of development, focusing on innovation and further investment in its omnichannel platform, while expanding its international presence on the basis of consolidating its position in the domestic French market. Currently, under the leadership of CEO Sabrina Herlory Rouget, Aroma-Zone is in a new growth phase. If this change in equity ownership is successfully completed, it marks that this French enterprise, deeply rooted in the natural beauty sector, will further...